These t-shirts were developed for CIEE (Council on International Educational Exchange) as part of their brand refresh initiative. The task: to create a unique, yet consistent and wearable design for their 70+ educational sites around the globe. Each design is inspired by the host country’s national flag and features patterns and textures reflective of their local cultural aesthetic and a painterly, as well as a hand drawn illustration style that speaks to one of the brand’s new core values: “humanistic”. This visual style is also tailored for a youthful demographic: primarily high school and college students.
